Seek Truth and Report It- "Make certain that headlines, news teases and promotional material, photos, video, audio, graphics, sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context." While there are many aspects of seeking truth and reporting it, we will focus mainly on this use of material and videos to represent, or misrepresent, the truth. None of the newscasts lied directly, there was plenty of "truthiness" to go around. The footage and representatives that were picked to represent the different sides of this issue didn't always give a full picture of the story. Fox News chose to ignore that same-sex marriage impacted real people, while CNN ignored much of the conflict between activists on each side. Both networks could be accused of not telling the whole truth.
Minimize Harm-“ Show good taste. Avoid pandering to lurid curiosity.” Both news broadcasts failed to some degree on this part. They often used racy photos or terms to catch people’s attention that did not “show good taste.”
Act Independently- It’s hard to truly know if all of these journalists “acted independently” when interviewing and writing these articles. It would appear that they did but that is difficult to find out without actually interviewing them.
Be Accountable- FOX news often did this very well but they also kept a lot of things hidden in the process. They repeatedly show people and ideas that they support but kept things under the table as well. On the other hand, CNN showed multiple sides but also seemed to lean more to one side over the other. Both sides didn’t always “Abide by the same high standards to which they hold others.”
http://spj.org/ethicscode.asp